CRM or customer relationship management is any strategy, tool or process that helps businesses better organize and access customer data. In order to define CRM, a look into its history is required. It started with handwritten notes and Rolodexes, but with advancements and proliferation of digital technology, it evolved into databases that were stored on individual computers and then to something far more complex. CRM was aimed and created at removing silos in data on customers by gathering or providing a 360º view of all the information centrally.
When implementing CRM, look for its usability, scalability, security, customization, mobility and migration into your organization. As a fact, 39% companies with integrated CRM software use their data to their competitive advantage and most companies see a significant increase in sales revenue, lead generation and customer retention. CRM boosts sales and customer satisfaction. It also results in bringing about tactical decision making, rise in data security, mobile accessibility and increased customer satisfaction.Back To Products